Saint Seiya: Awakening

Marketing
In march 2018, Tencent collaborated with Shanghai Zun'an Tonghe Co., Ltd. to hold the "Saint Seiya" "30 Years Burning" exhibition in the Shanghai New World Daimaru department store to promote the game and the 20th anniversary of Saint Seiya.

For the one year anniversary of the game, Tencent invited the singer and composer Yumi Matsuzawa, who performed the Hades OVA theme song "Chikyugi", in order to create the song "Eternal Feather". Singing: maimie, Composer: Moeki Harada, Arrangement: Moeki Harada, Lyricist: Matsuzawa Yumi, Guitar: Okuyama アキラ, Bass: Yuki Gakishita, Singer Recording Director: Sonoda Kentaro, Recorder: いまぜきくにひろ, Later period: いまぜきくにひろ, Production Supervisor: Kawara Lingxu, Production Management: Kay Production.

Tencent teamed up with the phone company iQOO to produce a limited edition Saint Seiya bundle with the iQOO Z1, which can only be found in the flagship iQOO stores. The bundle comes in a box with the Pegasus Seiya artwork from the game, and it also includes a baseball cap that says Saint Seiya and game card coupons for the game.